[…] look, if it were up to me, I wouldn’t show movies to anybody before they were released. I wouldn’t give clips to talk shows. I would do one trailer and three television spots and let the chips fall where they may. That’s how far in the other direction I am. If I had my way, the New York Film Critics Circle would not have seen this movie and then we would not be in this situation. I would be opening this movie on Wednesday Dec. 21 and I would have three screenings on Tuesday Dec. 20 and that would be it. That’s where [Rudin] and I get into some of our biggest fights. My whole thing is ‘If people want to come, they’ll come.’ But they should be completely virgin. I’m not of the mind to tell anybody anything about the movie they are going to see. And that kind of thought is ridiculous in this day and age. But by the same token, when you agree to go see something early and you give your word – as silly as that may sound in the information age and the movie business – there is a certain expectation. It’s unfortunate that the film critic business has become driven by scoops. Ultimately, movies live or die by word of mouth anyway. All that other stuff doesn’t matter. Nothing against film criticism. I think film critics are really valuable. But the most valuable film critics are usually those people who come see a movie with their Blackberry and then text their friends ‘It sucked.’ or ‘It’s awesome. You should see it.’ You know what I mean?
There are so many points made here. I can’t wait until he actually does this.
Don’t think he won’t.
Remember, he’s the guy who put Rooney Mara’s tits on a fucking poster.
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